Welcome to part 1 of our new blog series all about Geofencing. We will discuss the benefits of this affordable service and explain how to utilize this tool to help your business engage with potential customers in your specified location.
Mobloggy is now offering affordable geofencing services to clients.
What is Geofencing? Geofencing is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries or barriers. Geofencing administrators use applications to incorporate Google Earth and boundaries are defined by longitude and longitude. This allows an administrator to set up a specific geographical boundary on top of a satellite view around your establishment. Once the boundary has been set up, when a device (smartphone, tablet…) enters or exits defined boundaries, an alert is issued. These alerts take the form of an email notification, text message or phone call.
Why is this a big deal?
It allows Geofencing administrators to serve customized advertising content to potential or existing customers. The content is based on their current location and proximity to nearby retail or service locations. As a result of being tied to a customer’s location and personal preferences, conversion rates skyrocket.
Geofencing administrators can set up your virtual barriers as active or passive. Active geo-fences require a user to opt-in to location services and a mobile app needs to be open. A passive geofence is always active. It works in the background relying on Wifi and cellular data.
In part 2, we will dig in and uncover specific ways Geofencing can not only boost sales but gain consistent interest in the potential customers around you.
Are Geofencing services right for you? Find out.
Sources: http://whatis.techtarget.com, cio.com, webopedia.com
