How To Decide On A Business Name

There are dozens of issues marketers need to maintain in mind whilst launching a brand new employer, from the emblem to the product to the packaging. The commercial enterprise call, however, can be the maximum critical of all.

There are over 30 million small organizations with inside the U.S., in line with the U.S Small Business Administration. That approach you need to move above and past to face out. The proper call can assist you do simply that.

If you’re caught on what to name your commercial enterprise or simply need to make certain your selected call ticks all of the proper boxes, I’m right here to assist.

In this article, I’ll cowl my pinnacle guidelines for choosing a winning commercial enterprise call, display a few examples of what a high-quality commercial enterprise call looks like, or even permit you to in on a sneaky manner to get a load of commercial enterprise call thoughts fast.

Tips to Pick a Business Name

Your commercial enterprise call may be nearly whatever you need it to be. As long as it’s prison and isn’t already in use, you’re exact to move. However, there are numerous first-class practices maximum prison and advertising and marketing professionals agree on.

I advocate the subsequent guidelines to make certain your commercial enterprise receives off to the first-class begin viable.

1. Ensure the Business Name Is Not Copyrighted or Trademarked

The first step in choosing a commercial enterprise call is to make certain it doesn’t infringe any copyrights or trademarks. You can seek copyright records and trademark records online.

I’d advocate going one step in addition and make certain it’s viable to trademark your logo call. You in no way recognize what the destiny will bring, after all. Even in case you plan to maintain your commercial enterprise small, I strongly advocate ensuring it’s viable to copyright and trademark your logo.

Not doing so may want to land you in warm water years down the line. Just examine Apple. When Steve Jobs began out the employer, he selected Apple’s call due to the fact he become keen on the Beatles (their recording label become known as Apple Records).

There wasn’t any battle to start with due to the fact the 2 organizations operated in absolutely separated industries. That become till Apple released the iPod and the iTunes shop, however. When they began out working withinside the identical enterprise, Jobs speedy located himself saddled with a lawsuit.

2. Ensure the Business Name Isn’t Already Taken

This is a no-brainer, however it’s critical to mention. Ideally, your commercial enterprise call may be precise and now no longer utilized by another commercial enterprise in existence. At the very least, it shouldn’t be utilized in any manner with the aid of using different organizations working for your enterprise.

A short Google seek permit you to out right here. If any consequences or domain names arise that advise every other employer is already the usage of your call, both as a commercial enterprise call or because the call of one in all their products, then it’s time to move again to the drawing board.

3. Ensure the Business Name Is Descriptive

You need clients to have an concept of what your commercial enterprise does simply with the aid of using listening to your call. You don’t need to recognize whatever approximately TripAdvisor to recognize it’s miles withinside the tour enterprise or that Burger King sells burgers.

Don’t be so descriptive that your call is downright boring, however. Seattle Plumber Inc. isn’t precisely inspiring and doesn’t separate your logo from another plumbers with inside the city. First Call Plumbing is much catchier and less complicated to recollect.

4. Make Sure the Matching Domain Name Is Available

Coming up with a top notch commercial enterprise call is simply the begin. Before you could decide to it absolutely, make certain an identical area call is available.

If it’s miles, purchase it.

If now no longer, bear in mind developing with every other commercial enterprise call. Having a area call this is the precise suit of your logo may be a actual boost, mainly whilst it comes to search engine optimization.

If your coronary heart is ready on a selected call, then all isn’t lost. There are numerous techniques you could use in case your area call is unavailable. Adding more phrases or extending the call of your logo for your URL is turning into more and more more not unusual place.

5. Get Creative

This is your threat to embody your internal copywriter and allow your creativeness and creativity run wild. Don’t be afraid to make some thing up. Almost 3-quarters (seventy two percent) of the first-class logo names use made-up phrases or acronyms.

There are more than one motives for that. Firstly, present phrases already imply some thing to lots of your capability clients. You’ll need to determine whether or not this is a superb or terrible thing. Second, competition may properly be the usage of the identical or comparable phrases.

6. Don’t Choose a Business Name That Is Hard to Pronounce or Spell

You’ll need your logo call to be reachable for everybody. That approach no phrases which are not possible to pronounce whilst written down or smooth to misspell.

While blending up the letters or doing away with vowels from not unusual place phrases may appearance cool, it doesn’t assist your clients discover your commercial enterprise online. If clients can’t without difficulty look for your commercial enterprise after listening to your call phonetically, there’s a terrific threat you’ll miss out on leads. You’ll additionally spend numerous time spelling out your URL for clients.

7. Complete a Secretary of State Search

One manner to make certain your commercial enterprise call isn’t like everybody else working for your vicinity is to finish a Secretary of State Search. Most states have a manner to do that without difficulty online, so it’s genuinely a matter of touring your state’s internet site and typing for your proposed call.

If in doubt, ask your lawyer for assist. I’d additionally advocate looking in Delaware, even in case you don’t stay in that state. Delaware is a haven for employer registrations, and so looking there facilitates make sure no organizations everywhere else with inside the united states have comparable names.

8. Get Feedback at the Business Name Before Making It Official

Test your commercial enterprise call out in your buddies and own circle of relatives and get their feedback earlier than committing to it. While you might imagine you’ve checked out your call from each angle, there’s a threat you’ve ignored some thing.

If you’re now no longer certain approximately a commercial enterprise call yet, deliver humans a shortlist of your thoughts and ask them to choose their favorite. If everybody agrees at the identical one, you could simply have located your new call.

9. Choose a Business Name That Isn’t Accidentally Offensive

Make certain your commercial enterprise call doesn’t imply some thing offensive in every other language or as a slang time period.

No self-respecting commercial enterprise proprietor could need to insult capability clients. Yet dozens of organizations do that with out understanding it due to the fact in their commercial enterprise call.

Just due to the fact your commercial enterprise call isn’t offensive for your very own united states doesn’t imply it’s inoffensive everywhere. Any language or cultural troubles can spell terrible information for organizations trying to enlarge abroad.

Luckily, it’s in no way been less complicated to test whether or not your commercial enterprise call is offensive or now no longer. Just head over to and input your proposed call. The web website online will speedy discover whether or not there are any capability troubles.

10. Keep It Simple and Easy to Remember

Long, complex commercial enterprise names are terrible information. The shorter, catchier, and extra memorable your call is, the better. Try to maintain it below 20 characters for the sake of your URL and keep away from combining extra than 3 extraordinary phrases.

Examples of Great Business Names

Tips and recommendations aren’t continually sufficient to get the innovative juices flowing. That’s why I’ve compiled 5 examples of high-quality commercial enterprise names below, together with an outline of what makes them so exact.

Hopefully, those will provide you with a jumping-off point.


In a parallel universe, a person is presently looking for some thing on BackRub. That’s the call Google become to start with known as due to the back-links it used to rank websites. Eventually, they settled on Googol, a mathematical time period for more than a few with 1,000,000 zeros in it. The very last logo call of Google become the end result of a spelling blunders with the aid of using an employee.

In the end, it labored out brilliantly. The call is catchy, innovative, and random. “Google” is likewise less complicated to spell, recollect and pronounce than Googol too.

Whole Foods Market

Whole Foods Market is the maximum descriptive call in this list, and this is a part of the cause it’s so powerful. It sends diffused signals that entice the logo’s goal audience.

Choosing the phrase marketplace instead of grocer or shop become a stroke of genius on this regard. Market evokes photos of farmer’s markets and indicates the sort of properly-off patron Whole Foods’ targets.


Lego is a simplified portmanteau of the Danish phrases leg godt meaning “play properly.” Brilliantly, Lego additionally approach “I positioned together,” so the call works on levels.

Not handiest is the call descriptive for the local Danish marketplace, however it additionally sounds high-quality in different languages and doesn’t have any additional meanings.


Caleb Davis Bradham, the inventor of Pepsi, at the start known as his concoction Brad’s Drink. Thankfully, he rebranded 3 years later. Pepsi is derived from the phrase dyspepsia, because of this that indigestion as Bradham believed the drink aided digestion.

Pepsi is manner extra innovative and remarkable than Brad’s Drink. Perhaps maximum importantly, the brand new call in no manner infringed on Coca-Cola, created only a handful of years earlier.


Verizon become fashioned in 2000 with the aid of using the merger of Bell Atlantic and GTE. The commercial enterprise call combines the Latin phrase for truth, veritas, and horizon to suggest the brand new employer’s sincere and forward-wondering nature. It’s innovative, it has meaning, and it’s without a doubt memorable!

Use a Business Name Generator to Find Your Perfect Name

If you’re nevertheless caught, assistance is to hand with inside the shape of commercial enterprise call generators. There are lots of software program equipment to assist marketers speedy brainstorm commercial enterprise names.

Here are a few to try:


Shopify is well-known for supporting small commercial enterprise proprietors thrive. Coming up with a logo call isn’t any extraordinary. Enter a key-word into the hunt bar, and Shopify will immediately spit out one hundred commercial enterprise names you could create a shop from today.


Bookkeeping software program Freshbooks has a quite complete commercial enterprise call generator that tailors suggestions primarily based totally in your enterprise.

Start your seek with the aid of using selecting whether or not you use in innovative and advertising and marketing, prison or commercial enterprise services, trade, and domestic services, or IT. Enter a key-word, and Freshbooks will serve up 3 tips. You can ask for extra tips or ex trade your key-word to get a extraordinary batch of names.


Namelix is a unfastened AI-powered commercial enterprise call generator. Enter one or numerous key phrases to get began out, then clear out out tips with the aid of using call, length, and style. There are masses of names to scroll via and a mixture of basic and top rate names. Premium suggestions include a emblem and area call connected to make constructing a logo less complicated.


The proper call can effect your search engine optimization, branding, and consumer perception. Would Google be wherein it’s miles now if it become known as Backrub? I don’t assume so.

The commercial enterprise panorama is turning into extra aggressive each day, and a high-quality commercial enterprise call can assist your logo stand out.

Take idea from a number of the high-quality commercial enterprise names already out there, and use a commercial enterprise call generator if necessary. Just make certain your commercial enterprise call units you up for long-time period growth.

What are you going to name your new commercial enterprise? Let me recognize withinside the comments!


If you would like to speak to an expert in business don’t hesitate to get in touch with Mobloggy. Their friendly and professional team will be more than happy to help.

Rebecca Ruck founded Mobloggy® in 2009 to help small businesses get found online.
Mobloggy® offers a holistic approach to digital marketing and web design, utilizing industry tools and its many strategic layers.