Turn One Piece of Content Into Multiple for SEO

As most SEO experts have learned, you should make quality substance to develop naturally. Exactly the same thing can be said for organizations that are building a web-based media presence or another bulletin following.

However, as individuals devour increasingly more substance every day, they become less open to fundamental substance that doesn’t give another point of view. To counter this issue, you should ensure that your substance is local to every stage you distribute on.

Nonetheless, that doesn’t imply that you need to begin without any preparation. There’s a method to take one substance thought and transform it into various, which can scale across numerous stages and improve your image mindfulness.

It requires some investment to compose a pristine blog article each day, particularly when you’re an in-house group with a low number of assets and spending plan. The greatest test here is building a substance system at scale.

Anyway, how would you make a ton of extraordinary substance?

You start with video.

In the event that you have a video on a significant point, it tends to be repurposed into different individual bits of substance and appropriated throughout some undefined time frame across the correct channels. We should stroll through the interaction.

Utilizing video to scale content

Did you realize that the normal individual types at 41 words each moment (WPM), however the normal individual talks at around 150 WPM? That is about 3.5 occasions quicker talking as opposed to composing.

Truth be told, this article was deciphered.

For each article you expound on, you should do broad exploration, work out your first draft, alter, make changes, and the sky is the limit from there. It can devour a whole workday.

A simpler method to do this? Record yourself on Loom or another video programming, save it, and send the video document to a sound/video record administration. There are such countless apparatuses, as Rev.com or TranscribeMe, that do this for moderately modest.

Obviously, regardless of whether you’re depending on text-to-discourse, there’s as yet altering time to consider, and some would contend it will require some investment to alter a book to-discourse record. There is definitely not a “most ideal way” to make content, be that as it may, for the individuals who aren’t solid scholars yet are solid speakers, record will be an incredible method to move at a faster speed.

The bit by bit measure

When you work out your substance, how would you guarantee that individuals read it?

Like some other substance methodology, ensure that the way toward arranging, making, and executing is recorded (in all probability carefully in an accounting page or following apparatus) and followed.

How about we separate how to capitalize on your substance.

1. Command notice with your subject

In some cases, content ideation can be the most difficult piece of the interaction. Contingent upon the motivation behind your substance, there are different beginning stages.

For instance, in case you’re composing a top-of-channel blog article where the objective is to drive high measures of natural traffic, start by performing watchword examination to make your subject. Why? You need to comprehend what your crowd looks for and how to guarantee you’re in the blend of list items.

In case you’re making a breakdown of your item or administration, you might need to begin by talking a topic master (SME) to acquire genuine subtleties on the item/administration and the arrangements it gives to your intended interest group. Why? Note what they’re saying are the main viewpoints or if there is another element/expansion for the crowd. These focuses can be integrated with a subject that may arouse the objective peruser’s curiosity.

2. Make a diagram for the blog

At the point when you’re working out your blog structure, record a video like how you would compose a blog article.

For this situation, by making a diagram for the article with the inquiries that you pose to yourself, it’ll be simpler to organize the record and the blog after you record.

3. Pick your toxic substance (circulation technique)

Since you’re prepared to start recording your video, choose where your substance will be dispersed.

The manner in which you’ll appropriate your substance intensely impacts the manner in which you record your video, particularly in case you will use the video as the actual substance (Hello, YouTube!).

For instance, on the off chance that you maintain a business consultancy, the recordings that you record ought to be more expert than if you run a web based business surf way of life brand. Or on the other hand, on the off chance that you realize you will split the video up, allow for regular “breaks” for simple altering later on.

By preparing of time, you give yourself a superior thought of where the substance will go, and how it will arrive.

4. Your opportunity to excel

There are various free video recording programming accessible, including Zoom and Loom.

With Zoom, you can record the video of yourself talking into your camera, and you will get a sound document after you hang up your call.

With Loom, you can utilize the chrome expansion, which permits you to record yourself in video structure while sharing your screen. In the event that you have extra substance, similar to a Powerpoint show or a stroll through, this may be the instrument for you.

Notwithstanding the way that you record, you need a sound document to interpret and change into other substance organizes later on.

5. Decipher your video

The normal author interprets one hour of sound in around four hours, yet the absolute best typographers can do it in just two hours.

To place that into point of view, the normal one-hour sound document is around 7,800 words, which would take the normal essayist around three and a half hours to compose.

Moreover, you need to add research time, inward connecting, and numerous different variables to this, so on normal it’ll take around an hour to compose 1,000 expressions of a top notch blog entry.

Record abbreviates the length of this cycle.

When hoping to decipher your sound, you can send documents out to record devices including Rev or TranscribeMe. When you send them the sound record, you’ll ordinarily get the sound document back in a couple of hours (contingent upon the interest).

6. Modify record into blog design

You’ll get the interpreted substance through email, broken out by speaker. This makes it a lot simpler to arrange post-record.

On the off chance that you appropriately laid out the blog preceding chronicle, this altering cycle ought to be basic. Reorder each part into the ideal region for your blog and add your photographs, catchphrases, and connections as wanted.

7. Hack your video into edible parts

Here’s the place where things get intriguing.

In case you’re utilizing your video for web-based media posts, abbreviate the video into various parts to be conveyed across every stage (and ensure they’re worked to coordinate with every stage’s rules).

Moreover, cites from the video can be utilized to make text illustrations, text-based social posts, or whole articles themselves.

Think about the watering openings that your intended interest group devours data on the web:







Every stage requires making an alternate encounter that includes new, local substance. In any case, that doesn’t mean you need to begin at nothing.

On the off chance that you have a 10-minute-long video, it very well may be deciphered into a 2,500-word blog that requires around 10-15 minutes to peruse.

Blast. You have another asset to share, which can likewise incorporate legitimate catchphrases so it positions higher on the SERP.

Suppose you wind up altering the video down to around five minutes. From here, you can make:

A brief video to post on YouTube and your blog

Ten 30-second recordings to post across a few web-based media stages

Twenty 100-word posts on LinkedIn

Thirty 50 to 60-word posts on Twitter


Also there are different stages like Reddit and Quora, just as email promoting, that you can likewise disperse your substance with. (Transform one of the 100-word LinkedIn posts into the opening in your most recent bulletin, and append the full video for the individuals who need to find out additional!)

By getting going with a widely inclusive video, you expand your substance abilities from an ordinary blog article into 50+ bits of substance across numerous online media stages and web indexes.

For instance, Lewis Howes (and numerous different brands and advertisers) are renowned for using this strategy.

As you can see beneath, Howes had a meeting for his digital recording with Mel Robbins, which is scaled across YouTube and webcast stages, however he took a statement from her in the meeting and scaled it across Instagram, Twitter, and LinkedIn.

At the point when you work out your substance schedule, just reorder certain segments into a dominate bookkeeping page, and sort out them dependent on date and stage. Ensure they bode well on the stage, add an additional line or two on the off chance that you need to, and do something amazing.

This will save you long periods of time in your arranging interaction.

8. Circulate

Since you have made your different types of substance, it’s an ideal opportunity to ensure it shows up before the correct eyes.

Having a steady progression of important substance on your site and web-based media stages is a critical piece of engaging your image, building validity, and showing that you personally merit trusting as a possible accomplice.

As you repurpose more seasoned substance too, you can rehash this interaction and arrange another 50+ bits of substance from a formerly effective article.

Improving natural hunt perceivability

“Discoverability” is a mainstream term in promoting. Another approach to say it is “natural inquiry perceivability”. Your image’s hunt perceivability is the level of snaps that your site gets in contrast with the absolute number of snaps for that specific watchword or gathering of catchphrases.

Regularly, you can improve your perceivability through composing a piece of substance that mirrors an objective watchword the best and construct connects to that page, which improves your rankings for that catchphrase and long-tail varieties of that watchword.

Notwithstanding, as you develop your business, you may start intensely depending on marked pursuit traffic.


If you would like to speak to an expert on SEO, don’t hesitate to get in touch with Mobloggy. Their friendly and professional team will be more than happy to help.

Rebecca Ruck founded Mobloggy® in 2009 to help small businesses get found online.
Mobloggy® offers a holistic approach to digital marketing and web design, utilizing industry tools and its many strategic layers.