Utilize Chatbots With Ad Campaigns
Have you considered incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Combining these two strategies can add a lift to your next digital marketing campaign.
To ensure a successful PPC campaign, you’ve got to start out with the top in mind. Where does one want people to travel once they’ve seen your ad and shown some interest? does one want to form a purchase or provide information?
You also got to consider what they need to find out about you and the way you’ll help them find all the knowledge they need.
That’s where chatbots are available.
What Are Chatbots?
Chatbots are a kind of AI (AI) created to answer customer questions. They’re capable of answering basic or common questions, sending people to pages answering their questions, looking up orders, and more.
You can program your bot to escalate a customer to a true person if needed also.
Most people think to seem for chatbots within the lower right-hand corner of a company’s website. The button may say something like “chat now” or “support,” just like the one on Imperfect Foods’ website:
Imperfect Foods chatbot support button
However, you’ll also set them abreast of Facebook Messenger and a few other social media sites.
Chatbots can become very interactive, counting on the platform and therefore the script. Also, you’ll sign up with them however often you would like and follow up with prospects when needed.
Functionalities vary widely, but however you incorporate bots, they will be a strong, real-time player in your digital marketing strategy, buttressing your PPC campaign with interactivity and deepened brand awareness.
5 Ways to Use Chatbots During a PPC Campaign
The great thing about adding chatbots to your PPC campaign strategy is that the flexibility they carry. regardless of your business, sales goals, or individual PPC campaign goals, chatbots can become your right-hand person once you can’t be there for each click-through.
Here are five things they will do to assist your customers while freeing you and your team to specialise in the large picture.
1. Answer User FAQs Immediately
We’ve all seen PPC ads, and likelihood is that you’ve clicked on a minimum of one because it intrigued you adequate to require to find out more about what was within the content you saw.
Was your curiosity satisfied immediately? Or did you’ve got to dig for the knowledge promised by the ad?
Save your prospective customer the difficulty and have a chatbot able to answer their questions.
When a user clicks the PPC ad, your chatbot can appear on the page and ask if they need any questions. Through a series of scripts, you’ll help prospective customers learn more about you and find the products or services they have.
Going back to the Imperfect Foods example, if you’re a first-time visitor, it simply tells you to ask it an issue.
How to Use Chatbots During a PPC Campaign – Answer User FAQs Immediately
However, if you’re a returning user, it knows why you almost certainly clicked on the chat function: You forgot your password.
How to Use Chatbots During a PPC Campaign – Imperfect Foods Example
If that’s not knowing what your audience goes to ask, I don’t know what’s.
2. Forge a Connection
People wish to make a reference to real people behind a brand.
A chatbot is, by definition, a bot—not an actual person. However, even when companies tell consumers they’re lecture a bot, something fascinating tends to happen. consistent with Psychology Today, “When interacting with chatbots, our brain is led to believe that it’s chatting with another person.”
Further, since they’re always there, able to help, people can feel a true personal reference to them. (So, make certain to program your bot’s voice to suit in together with your brand story!)
This can improve brand awareness and encourage people to continue that connection by following you on social media or returning to your website once they need your products or services.
It could also help with immediate sales. Getting emotions involved in your marketing can improve your leads and conversions.
People like feeling supported. once they come to your website and don’t need to poke around to urge their questions answered and find the resources they’re trying to find, they’re likely to feel better about the experience.
3. Direct Users to the proper Landing Pages, Product Pages, or Resources
As you create your PPC campaign, the truth is you can’t guess what every one is buying. While you ought to create a targeted landing page or ensure your PPC ads take users to the proper place, sometimes miscommunications between customer intent and where they land can occur.
How are you able to keep users from landing on your page, then immediately bouncing if they don’t see exactly what they need?
A chatbot can showcase your entire inventory or website content from any page your customer lands on.
You can use them to ask users what they’re trying to find and direct them to the corresponding page or resource.
4. Learn More About Your audience
PPC ad campaigns only tell you such a lot about who is clicking. you’ll gather specific metrics from analytics, but those are often demographic stats from which you’d need to deduce motivations or needs.
What is your target market looking for? How are you able to help meet them where they are?
Why not use a chatbot to truly ask them?
In an on-brand tone, you’ll have your chatbot crop up with a selected question to start out a conversation.
Even if a customer chooses to not buy or comes back later, that chatbot conversation can assist you uncover valuable information about your target market.
As the PPC campaign continues, you’ll search for patterns.
For example, HubSpot uses chatbots on their pages to ask the user what they need to try to to next. HubSpot employees can review those conversations later to find out about what their viewers are trying to find.
hubspot chatbot builder example
5. Improve Brand Awareness
Whether your PPC campaign is introducing potential customers to your brand for the primary time, debuting a replacement product or service, or keeping your brand at the forefront of your target market’s mind, chatbot integration can help to enhance your brand awareness.
From the primary pop-up welcome or introduction message to the answers to questions, chatbots are often designed to point out brand personality.
This can be as simple as just using vernacular specific to your brand and the way your customers talk. If your brand is casual, perhaps a talk could start with “Howdy!” If your voice is more formal, something like “How may I assist you today?” might be more appropriate.
You can also incorporate any characters or mascots you employ in your branding to be the “face” of the chatbot. Generally, people logically know they aren’t lecture a true person and are okay thereupon. However, it’s far more fun and feels more personal if they get to speak to a personality related to your company, thereby potentially improving their experience together with your brand.
Evaluating the Success of Your PPC Chatbot Strategy
Before you’ll dive into the metrics and measure whether your chatbot PPC campaign is functioning, you would like to define success for yourself. What are you trying to accomplish with this campaign?
Success metrics could include:
higher sales of a specific product or service
more visitors to your website
an increase in followers on a social media platform
additional sign-ups for your newsletter
heightened awareness of your brand offerings
When you know what defines success for this campaign, you’ll check out the proper metrics to know what’s working and what you’ll improve upon.
With the PPC campaign as an entire, one among the first data points you’ll check out is click-throughs.
With chatbots, though, there’s another component: Interaction. The conversations between chatbots and users allow you to answer questions like:
How often are people using your chatbot?
How long are the interactions?
What kinds of things are users searching for?
Which conversations become conversions?
The information you learn from your chatbots in your PPC campaign can help you:
optimize campaigns for what buyers want supported common queries
create content reflecting what buyers ask
update inventory supported what buyers are trying to find
Here are two samples of how Chatfuel shares its chatbot metrics. Users can explore engagement through these dashboards. Most chatbot platforms have similar metric dashboards.
Evaluating the Success of Your PPC Chatbot Strategy
Chatbots for PPC Campaigns FAQs
How do i buy people to use my chatbot?
Your chatbot on your PPC campaign’s landing page must be obvious, shooting up soon after a user clicks your link. To encourage interaction, program your chatbot to welcome the user and ask them an issue.
What is the simplest chatbot platform?
The best chatbot platform for PPC campaigns is one you’ll seamlessly integrate onto the landing page where people click to. This varies by your needs, but HubSpot’s Chatbot Builder, ManyChat, and Chatfuel could also be worth finding out.
How expensive is it to line up a chatbot?
Chatbot pricing depends on the provider and features you select. Many offer free trials or a free basic level, with prices rising after your trial or as you add additional options.
How am i able to make my chatbot interesting?
Give your chatbots a personality in line together with your brand. Make the bot desire a true person, albeit you’re upfront about being a bot, therefore the user feels connected to your brand. The bot should introduce itself, ask questions, and supply relevant information to customers as they interact.
Using chatbots in tandem with PPC campaigns can make your prospective customers feel “seen,” help them learn more about your brand, and potentially increase conversions because of the assistance they provide.
Setting up a chatbot on the landing page of your PPC campaign can put your brand’s features, options, benefits, and customizations at your customers’ fingertips from the get-go.
The chatbots your PPC campaigns introduce users to also can teach you more about what your customers want. Then, you’ll use that data to make future digital marketing campaigns specific to their needs.
How are you getting to incorporate chatbots into your next PPC campaign?