Emily Cleghorn is our new Director of Brand Strategy. Emily recently received her MBA from Columbia Business School and was the top marketing student in her class. Emily is looking forward to elevating our clients’ brands by incorporating data-driven consumer insights into our current digital offering. As the Director of Brand Strategy, she will work directly for clients to develop comprehensive brand strategies that integrate leading-edge digital and traditional marketing techniques to ensure brands are communicating with customers in a measurable, consistent and authentic way – leading to increased sales and marketing spend ROI.
Emily recently graduated from Columbia Business School, earning Dean’s Honor’s with Distinction and receiving the distinguished Shuchman-Hulbert Award in Marketing as the top Marketing scholar in her class of over 700 students. Prior to attending business school, Emily founded her own e-commerce retail company, Emi Wrist Wear, and rapidly grew the business by making data-driven marketing analysis central to her business model. Upon realizing her passion for marketing, Emily transitioned to managing digital marketing strategy for a rapidly growing e-commerce cosmetics company, Soko Glam, increasing new customer sales by 29% and customer retention by 38% within three months. During her time at Columbia Business School, Emily also performed customer relationship management data analytics and conducted in-depth consumer research for global fashion brand 3.1 Phillip Lim, shaping the brand’s website redesign and direct-channel content strategy. In addition, Emily led a team that devised a brand positioning strategy for an early stage ski resort in Utah and developed the go-to-market marketing strategy for PeakTrack, a concussion detection headphone startup for which Emily is an Executive Board member. Emily is an Operation Iraqi Freedom combat veteran who served as a Military Intelligence Officer in the Army for over seven years after graduating from West Point in 2003.