For anyone that doesn’t already know, Google AdWords is nothing more than a simple, yet effective, pay-per-click service (PPC) that allows businesses to create and run ads in Google’s own search engine results. This service is so powerful that 97% of Google’s entire revenue comes from here. Yet despite its effectiveness, some small business owners are reticent about using it, mainly because they are unaware of its true potential. Here are five benefits Google AdWords has to offer.
- It’s Flexible
Unlike most other marketing channels, Google AdWords has a great deal of flexibility. For starters, it has a large number of tools at its disposal, allowing you to measure in real time what your strengths and weaknesses are, where and how you need to improve, what keywords your competitors are using, and much more.
With this information, you can better calibrate your ads based on your main audience’s location, time of day they are most active, and even the type of browser they are using. You can also branch out to Google’s partner or non-search sites, such as YouTube or Gmail, and have the ability to display contact information, links, or even product images.
- It’s Cost-Effective
The most frequently asked question about AdWords is, not surprisingly, related to its costs. The real beauty of this platform is that you can start at any price that is convenient for you and then work your way up as you go along. You can also set up the daily maximum costs, ensuring that you will never go over budget.
Specialists recommend that you divide your daily total into separate targeting campaigns such as Mobile search, Google search, and Display Network, to ensure the most visibility and return on investment.
- It’s Much Faster than SEO
SEO is also a great marketing tool that you should, by no means, neglect. But its major downside, however, is the fact that it can take months before you can see any results. You will also be working pretty much in the dark, not knowing your target audience’s habits and preferences, ahead of time.
With AdWords, on the other hand, you will see the effects almost instantaneously, tweaking at it for ever-greater efficiency and return on investment. What’s more, you can also use the data generated here to construct a comprehensive SEO campaign, right from the start.
- It Constantly Attracts New Customers
The biggest challenge for new or small businesses is the lack of reputation. It can take years before their brand can make it into the public consciousness, during which time a lot of work needs to be put in without actually making much visible progress. Only after the ball gets rolling, and more and more people know what you are about, do things begin to change for the better. AdWords can really help in this regard, sparing you from much of this early-stage struggle.
- A Leg up on the Competition
Having all the relevant data about your target audience, as well as the means to use it, will give you a definite edge over the competition. While they are still struggling to understand their clients’ wants and needs, you can be well on your way to making it big. But the same thing can be said about your competitors in regards to you. If they are using AdWords and you are not, then they have a leg up on you.
When it comes to startups and small businesses, Google AdWords is an indispensable tool with great potential. Learning how to properly use it will garner the best results and a high return on investment. However, if you are not keen on going at it alone, please contact me. I can personally help you build a small or large targeting campaign that works.