The snow conditions at Vail, Beaver Creek and our surrounding Colorado mountains have been less than exciting this year and people are less compelled to rack up their vertical feet on their EpicMix accounts than this time last year. There is, however, a very new and exciting feature of EpicMix that can add a little excitement and buzz to yet another day of riding groomers- EpicPhotos! This year, Vail Resorts has added FREE on mountain professional photography that can easily be shared to friends and family via facebook, twitter or e-mail! For those of you who don’t know what EpicMix is; it is basically Vail’s connection of the on-mountain experience to the digital world. It provides the ability to see what lifts you’ve ridden, how many vertical feet you’ve skied and earn digital pins for your accomplishments on the mountain. All of this is made possible through the use of RF technology in seasons passes, PEAKS advance tickets, and even day passes!

The photos can show-up to your account in as little as a couple of hours and those with a smart phone out on the slopes can check out their pics and share them with friends right from the chairlift. This really is quite the brilliant innovation from Vail Resorts that has not only projected them full force into the social media world but also earned them a “People’s Voice” Webby award in the “Experimental and Innovation” category for mobile devices. Also, Westword recently announced the winners of their WebAwards and EpicMix was honored in the category of “Best Locally Built SmartPhone App of the Year”. Vail Resorts says its EpicMix has generated more than 36 million social impressions so far this season and it’s only getting started. With the recent introduction of action shots, people continue to flock to EpicMix photographers- who aren’t hard to spot dressed in lime-green Patagonia snow suits. Kudos to Vail Resorts for using social media in a such a smart way that’s simply to use, yet is reaching the masses. Mobloggy commends you for “Keeping it Social and Simple”!