What is influencer marketing?
Remember that golden rule “Two heads are better than one”? It applies to your marketing efforts as well. Influencer marketing can be a powerful tool. Gaining an influencer, or partner allows affordable cross promotion if executed correctly. Furthermore, influencers benefit your business. Get the opportunity to reach beyond your own networks and platforms without breaking the bank.
Influencer marketing is said to be the next big thing because it opens up a new channel for brands to connect with consumers more directly and more organically. Because of this, embracing the idea of the new channel is encouraged because of it’s ability to elevate your business to the next level. The first steps are to launching an influencer marketing campaign are to evaluate who to partner with and plan a detailed timeline with goals and a budget included and using an influencer marketing agency can help you make this decision quicker.
4 Ways Influencers can help your business thrive:
1) Sponsored Content
The influencer can talk about your product or service on their own networks. Furthermore, they can announce sponsorship by publishing a blog or posting on social media platforms.
2) Co-Created Content
Collaborate and get creative when writing content. Content creation is a key to the success of the campaign. Start out by making a list of keywords to include to assist search results for both parties. By creating branded content with social media influencers, brands can amplify their message while seducing their target audience.
3) Giveaways
Allow the influencer to give away your product or service to their customers. Set a budget and be sure you are providing the best example of what your brand represents. This gives the opportunity to reach a whole new set audiences and introduce what you have to offer.
4) Shared Content
Cross promote with the influencer on social media, at events, on advertisements materials, etc. Share, retweet and heart content consistently.
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Sources: buisness2community.com , adweek.com
