Examples of the Best Instagram Bios For Small Business

Instagram is extremely popular. The image-heavy platform is that the fifth most-used social media network within the world, with over 1.2 billion users.

If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales.

To get the foremost out of Instagram, you ought to create a solid Instagram bio so users can get a transparent, concise idea of who you’re, what you’re about, and, most significantly, what you’ll offer them.

Here are ten of the simplest Instagram bios for little businesses and explain why they’re excellent. We’ll also include tips for crafting a robust bio and what must-haves to incorporate on your company account.

10 of the simplest Instagram Bios for little Businesses
Here are several small-business Instagram bios that hit the mark and why. We’ve also included takeaways you’ll use for your own company.

1. Ellevest
best Instagram bios – ellevest instagram page bio
Ellevest may be a digital investing platform. CEO Sallie Lee Krawcheck co-founded the corporate to empower women to require greater control over their financial future.

Why This Instagram Bio Is Great
The Ellevest Instagram bio works because it clearly states who the business is for (by women, for women), the industry it’s in (financial services), and therefore the sort of business model it uses (membership-based). this provides the reader an honest idea of the audience and what they’ll achieve through the service.

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The company also includes a Linktree link in its bio, a platform allowing you to showcase additional links to content you would like to share together with your followers. This link points users to multiple brand blog posts and membership webpages.

You can borrow this for your own small business. After all, a Linktree link isn’t just a content-sharing opportunity: you’ll walk people on to your landing pages via Instagram, cutting through the noise in order that they can more easily buy from you.

2. Pura Vida Bracelets
best instagram bios – pure vida
Pura Vida, which translates to “Pure Life,” is quite just a bracelet retailer. the corporate features a community of over 800 artisans in countries like Costa Rica, El Salvador, and India who earn money crafting homemade jewelry.

Why This Instagram Bio Is Great
First off, the Pura Vida Bracelets Instagram bio is structured with various emojis, which saves space and provides off a fun vibe. “Fun” works here because the corporate features plenty of colorful images of smiling people modeling the products—it’s on-brand.

Second, the emojis-as-bullet-points help clearly state the bio’s main areas of focus, particularly “FREE SHIPPING.” this is often good for little businesses to spotlight, especially if your main competitors don’t offer it.

Lastly, the branded hashtag, #PuraVidaBracelets, may be a nice touch. Small-business retailers should consider implementing a customized hashtag as how to social-listen and reshare UGC across social while getting their brands’ names out there.

3. The Freckled Hen Farmhouse
best instagram bios – the freckled hen farmhouse
Created by lifestyle blogger Natalie Freeman and her husband Luke, The Freckled Hen Farmhouse is both a brick-and-mortar and online shopping destination. This country store has everything from home goods to local products to garden supplies.

Why This Instagram Bio Is Great
The Freckled Hen Farmhouse Instagram bio doesn’t cater to at least one audience over the opposite. Instead, it caters to both in-person and internet buyers.

The bio includes its store hours, local delivery options, and telephone number. Additionally, the corporate plugs its rental cottage within the bio, adding more opportunities for loyal customers to spend money on the brand. Finally, it includes a Linktree link resulting in its store website, newsletter sign-up page, and seasonal and year-round category pages.

If you’re alittle business with a web and offline space, it’s a sensible idea to talk to all or any your customers in your Instagram bio.

4. Lush Cosmetics
best instagram bios – lushcosmetics
Lush may be a values-driven brand. Founded in London, the cosmetics company prides itself on fresh products, no unnecessary ingredients, and cruelty-free testing.

Why This Instagram Bio Is Great
Unlike our other examples, the luxurious Cosmetics Instagram bio keeps it short and sweet, saying, “We’re creating a cosmetics revolution to save lots of the earth,” followed by two emojis, its branded hashtag, and a Linktree link.

The message is direct, and words and phrases like “revolution” and “save the planet” feel bold and exciting coming from a makeup brand. Similarly, small brands can, and will, experiment with how they describe their company, as long because it feels relevant—otherwise, it’ll come off as confusing, or worse, inauthentic.

This bio may be a good reminder, too, that simply because you’ve got more room doesn’t mean you would like to use it. That in itself may be a departure from jam-packed bios and even a touch surprising. Our brains like novelty, so don’t be afraid to try to to things a touch differently for your business.

5. Later
best Instagram bios – later instagram page bio
Later may be a leading Instagram marketing platform. the corporate boasts many users, and social media professionals, brands, and influencers can use the tool to manage content across Instagram, Pinterest, and even TikTok.

Why This Instagram Bio Is Great
There are tons of things working for the Later Instagram bio. First, the corporate does an excellent job expanding the copy beyond its name to raised reach users on the platform who could also be trying to find this sort of service (social marketing platform).

By improving its Instagram SEO with relevant keywords, the brand increases its chances of being found. Plus, “Later” may be a common word, so it’s good to feature more context for searchers.

Next, the corporate states it’s the “#1 Marketing Platform for Instagram.” Piggy-backing off SEO, this is often good to plug to potential users.

Small businesses can optimize their bios with applicable keywords and have brag-worthy accomplishments to urge readers’ attention.

best Instagram bios – aloha instagram page bio
ALOHA produces USDA organic, vegan, and gluten-free protein powders, drinks, and foods. The brand shares many recipes and UGC on its site and social media platforms.

Why This Instagram Bio Is Great
Taking a page out of Later’s book, the ALOHA Instagram bio asserts the corporate as its industry’s leader. While the brand keeps the copy to a minimum, it focuses on the keywords its customers care about, like “organic” and “plant-based.”

ALOHA also changed its profile picture to showcase it had been named a licensed B Corporation. These companies must meet strict social and environmental standards, among others. If your small business features a prestigious distinction or won an enormous award, it’s worth highlighting it during this space.

7. Lokal
best Instagram bios – lokal hotel instagram page bio
A husband-and-wife duo created the Lokal Hotel after dreaming up ways they might improve the Airbnbs where they’d stayed and therefore the hospitality experience generally. This home-away-from-home brand offers hyper-local lodging within the Philadelphia and Southern New Jersey regions.

Why This Instagram Bio Is Great
The Lokal Hotel Instagram bio covers tons of ground. It includes a selected category, “boutique hotels | cabins” rather than just “hotel,” so those seeking this particular experience can find it, and expands on this with “apartment suites & homes.”

On top of the situation and branded hashtag, the bio points out the Linktree where guests can book their stay, check in for its newsletter, and more.

Other small businesses, especially those during this space, can take a couple of cues from this bio. By keeping all this information centralized, you’ll keep potential guests engaged and on your page longer.

best Instagram bios – goodee instagram page bio
GOODEE may be a top online marketplace. Designers and entrepreneurs Byron and Dexter Peart founded the corporate to curate brands that not only looked good but sparked good too. As such, they only work with artisans who prioritize positive environmental or social impact.

Why This Instagram Bio Is Great
The GOODEE Instagram bio lays out what the business is (a curated marketplace) and its focus (good design meets good purpose). Like ALOHA, pointing to the company’s B Corp designation and 1% for the earth certification aligns with its mission and signals to consumers what’s important to the business.

This is both sincere and savvy: 72 percent of U.S. consumers believe it’s important “to buy from companies that reflect their values,” consistent with Retail TouchPoints.

So, if your small business is values-driven, don’t recoil from including that in your marketing and messaging. After all, the purchasers you seek also are seeking you.

9. Rumpl
best Instagram bios – rumpl instagram page bio
Rumpl operates within the outdoor-industry space and helps keep campers and adventurers warm. After a successful Kickstarter launch, the corporate continues to grow and expand its inventory.

Why This Instagram Bio Is Great
There’s beauty within the simplicity of the Rumpl Instagram bio. It mentions its best-known item—blankets— and provides a quick, relatable description of the materials in them. the corporate also mentions its “Shark Tank” appearance and includes a branded hashtag and link to a current giveaway.

Instagram contests are popular and may help accelerate your brand growth. this is often very true if you partner with another company and may leverage each other’s audiences. It’s something your small business should consider (and then promote in your Instagram bio, of course!).

10. Letterfolk
best Instagram bios – letterfolk instagram page bio
This home-decor biz produces letter boards, tile sets, paper goods, and more. A marriage founded Letterfolk, and therefore the company has developed an enormous following because of its thoughtfully designed products and national press hits.

Why This Instagram Bio Is Great
Instead of using the company’s Instagram bio to direct followers to use certain hashtags, Letterfolk invites its followers to see them out, saying, “See LF products within the wild,” followed by relevant hashtags. Using this hashtag, consumers can view how people use and display their products. By making this tweak, it feels more community-oriented directly.

Another notable distinction: It’s stated within the bio that Joanna and Johnny aren’t only a husband-and-wife team but also alittle business.

Since some shoppers specifically look to shop for from smaller companies, this is often a superb thanks to get ahead of potential shoppers. If you don’t call-out your small-biz standing in your bio, consider adding it and see if there’s a rise in engagement.

The best Instagram bios authentically match your brand and serves your users.

Checking out the bios of the pages we’ve listed can assist you get a pity what’s working across the board. Also, see what your competitors do, and don’t be afraid to experiment with different formats.

Social media is a crucial aspect of digital marketing. Our agency can help if you’re having trouble developing a social media strategy. We also offer assistance with content marketing and SEO.

Once you’ve polished your page, Instagram are often a strong marketing tool for your business. So don’t skimp on putting the work into it.

What does one like about your favorite brands’ Instagram bios?