Hashtags have become a trend across Social Media Platforms such as Twitter, Facebook and Google+, but how the heck are you supposed to use them? In this article we will break down some rules and give you a few tips on how to use #Hashtags.
There are some keys to using hashtags. You want to make sure what you are hashtagging is short and to the point. For example, #Sochi2014. This is a hashtag that has been trending around the 2014 Olympics. Athletes such as Lindsey Vonn are using this hashtag in their posts. If you look on Twitter at the #Sochi2014 feed, you can see that other olympians are using it as well. By using this hashtag, the conversation of the Olympics in Sochi in 2014 is in one location where team members, fans, and coaches can read what is going on in live time.
When using hashtags, make them conversational. Today, a new hashtag, #SFBatKid was trending throughout the feeds of local San Franciscans. This hashtag started around the Make-A-Wish Foundation, a non-profit organization founded in the United States that grants wishes to children with life-threatening medical conditions. The foundation granted Miles Scott, a young boy diagnosed with leukemia, one wish. He wished to be Bat Kid for a day. By following the thread for #SFBatKid, anyone can see what the foundation did for Miles, where he went and also an ongoing conversation about the event.
Another key to using hashtags is to make them unique, as you have seen in the past two examples. A unique hashtag not only sparks a conversation but it pulls the audience away from a brand or tradition and drives them to want to know more about a given event or trend.
A few tips when hashtagging, don’t overuse them. We at Mobloggy try to use no more than three at a time. Also when using more than one word behind a # symbol, it is easier for your audience to read if you capitalize the #FirstLetterOfEachWord. This funny SNL skit will entertain you. Disclaimer, they are over doing it. ;)
We hope this helps clarify some confusion for you. As always Mobloggy is here to help! #HappyHashtagging!