If social media is hot, Twitter is lava. This social media network is truly unique and allows for constant engagement with followers. At the heart of it, Twitter is very simple and can be a great tool for small businesses.
As the network swells with new users – about 135,000 per day – it has become an integral part of communication for companies. There are currently more than 555 million users on Twitter that tweet more than 400 million times a day.
If that isn’t enough reason to know that small businesses need Twitter, here are five ways that Twitter can help.
Connect with Customers
Connect with customers new and old. You can search hashtags that pertain to your business or region and get in touch with the people who might become a potential customer. You can also collect information on your current customers, thank them for their business and keep them coming back.