The Social Media ReCAP Show is a weekly look back at changes in social platforms, apps, and marketing. LIVE Every Wednesday at 11am MST.
Hosts: Jodi Jahrling and Branko Kral
Thinking CAPs by: Incognito browsing on Tor Browser and Slideshare.net
Music Intro from AudioJungle.net, Recap vocal by Rebecca Ruck, Voice-Over by Jodi Jahrling
Social Media Platform Updates:
Twitter – We’ve talked about the testing of the new profile pages. Now they are being rolled out to everyone. READ MORE
Vine – Joined the band wagon with direct message videos. READ MORE
YouTube – Recently “won” top honors as the most engaged social referral source. Google+ and Linked were ahead of Facebook too. READ MORE
LinkedIn – Launches New Tools: Measure Your Content Marketing Score and Discover Trending Content. READ MORE
Pinterest – adding support for Google Analytics UTM variables, so you can get a view of your campaigns right on your Google Analytics dashboard. READ MORE
Klout has major imperfections in score calculation. Consider that when using Klout for influencer marketing.
Side note: Klout just released a redesigned app. GET IT HERE
#heartbleed – a major bug in internet security discovered. So big that NY Times International and Washington Post reported.
Notable Days: Samsung launches Galaxy S5 on Friday, Eight Track Tape Day on Friday, David Letterman’s Birthday on Saturday, National Pecan Day on Monday, and Total Lunar Eclipse on Tuesday.
Evolve as a Social Media Marketer:
- Acquire relevant skills – learn trends because some will stick, leverage old skills
- Gather customer base expertise – through social listening and engaging
- Write – and then write some more
- Understand the entire sales process
- Build your own personal brand