Social media marketing is a key business tool to use in 2013!
Branding your social media marketing correctly will not only influence your brand, it will help your website search engine optimization(SEO) efforts! Not only does social media positively influence SEO, it also drives traffic by creating a quality link! Integrating your search and social efforts brings better brand visibility and higher conversion rates. These are all benefits of local seo also.
Here are our top tips to help you optimize your social media marketing efforts:
Manage your business reputation with social media marketing. According to Nielsen Research 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. Do you know what consumers are saying about your business? Guess where they’re doing the most talking – in social media! Whether it be a bad review on Google+ Local, or a complaint in Twitter post consumers talk! With social media you can respond to your consumers and manage your reputation!
Carefully creating your content so it’s shared across social media marketing is key to SEO in 2013! After the Panda and Penguin algorithms Google gives better relevancy and authority to social marketing links over web directories links. It is important to understand that a website link on a directory with a thousand other links that offer the same services is not considered relevant and search engines devalue these type links now. However, links to a website from social marketing channels are considered relevant and authoritative because they are directly related to your brand! The key is to make sure your content is shareable – let your followers help you link build!
Connecting your social media with your website, SEO and analytics will benefit your ability to better build your brand. Without these connections the SEO value of your social marketing efforts cannot be measured and what value is it?
Make your content worth sharing!! Social media marketing tools are helpful but remember above all else, create good, useful content that your consumers WANT to share!
If your looking for an agency to take over your business’s digital marketing in order to take your brand’s online presence to new heights, consider reaching out to king kong digital marketing.